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2024 NAACP Organization of the Year
Demographics: Young professionals and students aged 18-40 working in public health, health education, community organizing, and social impact. This includes public health students, digital health content creators, wellness influencers, and community health workers passionate about health equity and accessible health education.
Behavior: Digital natives who consume content primarily through short-form video and podcasts. Active on Instagram, TikTok, and LinkedIn, they engage heavily with content that bridges cultural relevance and public health education. They value authenticity, share content that aligns with their values, and actively participate in health-related social conversations and community initiatives. They're drawn to content that makes complex health topics accessible and culturally relevant.